In this module will enable you to explore the process of creating, evaluating and developing strategy and operations. You will be introduced to the challenges and practices associated with becoming strategic leaders and how organizations manage their operations.

The module aims to develop the personal and professional skills that enhance employability and career opportunities. On the other hand, the module aims to develop your understanding and skills in people management and leadership. You will learn some key theories that underpin the latest thinking in the knowledge and skills of being an outstanding leader and manager, regardless of sector (private, public, or non-profit sector).

This module is designed to introduce you to contemporary principles and practices in marketing, in a customer focused and market oriented organisation. Relationship marketing is the recent marketing approach that develops around the buying and consumption experience. As such the module aims to develop your in depth understanding of the strategic role of marketing in business, and its impact on the market and society in the digital age.

This module provides the opportunity for you to develop the ability to diagnose and investigate a live, complex business issue from a variety of perspectives, to locate the work within the body of contemporary knowledge, to collect and analyse data, to derive supportable conclusions and to make practical and actionable recommendations for change, improvement or enhancement of current practice.

As a business professional managing an organization, you will find yourself working in changing, challenging, and complex global environments. Therefore, management has increasingly focused on skills and self-development, including key emotional, psychological, and social determinants of human performance that are critical for successful professional practice. This module, as a ‘mental wealth’ initiative, aims to develop a full range of skills, competencies, and experiences required for successful performance and practice in various potential careers. Your personal and professional development will be fueled by advancing your analytical, emotional, cultural, cognitive, and social intelligences through taught sessions and workshop activities based on reflective practices. The module will enhance your potential by introducing you to a wide range of approaches, including reflective skills, self-care, and empathetic alertness, and equip you with the confidence, competencies, and courage to lead. This module provides the opportunity for you to demonstrate the ability to diagnose and investigate complex business issues from various perspectives, situate the work within the body of contemporary knowledge, derive supportable conclusions, and make practical and actionable recommendations for change, improvement, or enhancement of current practices at individual, organizational, and community levels.

In this module, you will learn key digital marketing principles and how they can be used to develop digital marketing strategies within an organisation. You will be introduced to contemporary ideas around digital marketing and the role of traditional marketing theory in understanding the digital domain. The module will be delivered to you with a dual focus upon “theories” and “tools” – theories from the marketing academy to help evaluate how digital marketing is practiced and you will be introduced to the software tools (primarily Google Analytics®) to examine how digital marketing is practiced by contemporary marketing managers. The module will provide you with a digital marketing toolkit for “doing” marketing within the digital age but will also ensure that you have an important grounding in traditional marketing theory which is vital for successful digital marketing strategy. You will understand the role of marketing in terms of organisational strategy and the ways in which this has adjusted to incorporate the digital context. You will be given a grounding in concepts that are vital for a digital marketing manager to know and be able to develop competent marketing strategies to engage with consumer audiences in the digital era. This module will provide you with critical ideas and techniques for the creation of sector-leading digital marketing strategies within an organisation.

In this module, you will develop key marketing management skills and techniques for the development of professional marketing consultancy. You will be given a “live” company scenario, which can either be a live local company or charity, or a simulation based on software such as Edmundo or StratXsimulation, and required to develop a coherent marketing plan for the company. You will be provided with classes to introduce you to the tools required to develop a strategic marketing plan for industry. You will be assigned an academic supervisor to help you develop your marketing plan for the client, working with them for a minimum of six face-to-face hours for the duration of the academic term. You will be encouraged to work in teams if assigned the same company scenario, however each student will submit an individual marketing management plan as part of the module. You will work through the entire marketing planning process in terms of marketing audits, customer audit, objective setting, marketing mix elements, marketing measurement, implementation and control. You will be advised to conduct some form of customer marketing research within this process, whether working with primary or secondary data, to develop a useful insight into customer behaviour and attitudes within the assigned sector. You will also be expected to develop a clear digital marketing strategy for the assigned live company scenario. It is envisaged that this module will provide students with a managerial yet academically rigorous capstone project and will develop their skills in the areas of marketing planning, project management, digital marketing strategy and professional consultancy.