Our students had the incredible opportunity to visit the Van Cleef & Arpels’ “Art de Vivre” exhibition, immersing themselves in the world of luxury craftsmanship and heritage from this prestigious French jewelry maison. ✨
Business students explored how the brand remains competitive in the luxury market and identified its unique selling points and marketing strategies.
Hospitality students observed how high-end customer service is delivered, gaining valuable insights into the luxury service industry.
This visit was not just a visual feast of fine jewelry but also a valuable learning experience that connected classroom knowledge with real-world business and hospitality insights. A big thank you to Beacon International College for organizing this trip and to Van Cleef & Arpels for this inspiring opportunity!
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